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The next decade will be transformative for the higher education
sector. Government funding is decreasing. Through their marketing
activities universities have created the 'student consumer.' The
student consumer is prepared to shop around, compare prices and
value, and once purchased expects a return on their investment.
Disruptive innovations are challenging traditional forms of
learning and in many cases are viewed as better alternatives to
traditional learning in the classroom. Competition from private
educational providers is increasing. Their cost base is lower, and
their customer focus is superior. In short, universities around the
world are facing a perfect storm. While experts don't expect the
higher education sector to collapse under these challenges, they do
believe that for some institutions the future looks bleak. If
universities are to avoid closures or mergers, they will need to
adopt a market-oriented approach. This timely book urges readers to
view students as customers and focuses on how universities need to
reinvent themselves in order to stay relevant. Striking a
difference between market-oriented and marketing, the authors
provide various examples of institutions around the world that are
making efforts to reposition themselves. Additionally, this book
delves into the issue of undervalued faculty, arguing that
education practices are in desperate need of being reimagined due
to the abundance of MOOCs and adaptive and experiential learning
practices within universities these days. Both university and
academic leaders alike, including presidents, provosts, deans, and
faculty will find value in the instructional aspects of this book
as they relate to their involvement with institutional advancement
agendas as well as providing insight into the changing nature of
higher education and the evolving definition of what an academic
career now entails.
The next decade will be transformative for the higher education
sector. Government funding is decreasing. Through their marketing
activities universities have created the 'student consumer.' The
student consumer is prepared to shop around, compare prices and
value, and once purchased expects a return on their investment.
Disruptive innovations are challenging traditional forms of
learning and in many cases are viewed as better alternatives to
traditional learning in the classroom. Competition from private
educational providers is increasing. Their cost base is lower, and
their customer focus is superior. In short, universities around the
world are facing a perfect storm. While experts don't expect the
higher education sector to collapse under these challenges, they do
believe that for some institutions the future looks bleak. If
universities are to avoid closures or mergers, they will need to
adopt a market-oriented approach. This timely book urges readers to
view students as customers and focuses on how universities need to
reinvent themselves in order to stay relevant. Striking a
difference between market-oriented and marketing, the authors
provide various examples of institutions around the world that are
making efforts to reposition themselves. Additionally, this book
delves into the issue of undervalued faculty, arguing that
education practices are in desperate need of being reimagined due
to the abundance of MOOCs and adaptive and experiential learning
practices within universities these days. Both university and
academic leaders alike, including presidents, provosts, deans, and
faculty will find value in the instructional aspects of this book
as they relate to their involvement with institutional advancement
agendas as well as providing insight into the changing nature of
higher education and the evolving definition of what an academic
career now entails.
Norfolk's Deep History Coast is a place of unique archaeological
discoveries of international significance. Spectacular finds have
transformed our understanding of the first human occupation of
northern Europe. Fossilised human footprints show people were here
nearly one million years ago. This is the only part of Britain to
have evidence for four species of humans. It has also been home to
giant prehistoric creatures, including four species of mammoth.
This book will take you on a journey through time, looking at the
geology, natural landscape and the creatures that have inhabited
the area. Here you can explore the fascinating and beautiful sites
around the 150km of Deep History Coast and see how you can share in
this exciting adventure of discovery.
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The Ant Bully (DVD)
Julia Roberts, Nicolas Cage, Meryl Streep, Paul Giamatti, Regina King, …
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R35
Discovery Miles 350
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Ships in 10 - 20 working days
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Computer-animated comedy adventure. Lucas Nickle (voice of Zach
Tyler Eisen) is a ten-year-old boy whose family has just moved to a
new town, and Lucas isn't enjoying it much. He hasn't made any
friends yet, his big sister ignores him, his parents (Larry Miller
and Cheri Oteri) are occupied with their upcoming vacation in
Mexico, and his loving but slightly crazy grandmother (Lily Tomlin)
is convinced space aliens are casing out the neighbourhood. To make
matters worse, the local bully has found Lucas and is making his
life miserable, so the boy looks for someone he can push around -
and he soon finds a large colony of ants in his yard. Lucas takes
out his frustrations by stomping, drowning, and burying the bugs,
not realising that the ants see him as a threat to their safety and
aren't about take his attacks lying down. Zoc (Nicolas Cage) is a
'wizard ant' who creates a formula that shrinks Lucas to the size
of an insect, and the tiny boy is brought before the leader of the
Ant Council (Ricardo Montalban) and the Queen of the Colony (Meryl
Streep) to answer for his crimes against the ants. Showing
compassion, the queen sentences Lucas not to death, but to live
among them and see how difficult their circumstances can be.
'After reading this text by Davis and Hilbert, students will be
knowledgeable about and better equipped in implementing marketing
concepts and action plans in the international sport industry. With
its global orientation, Sports Marketing uses an international
approach to help students understand sport marketing fundamentals,
benefits, measures, analyses, approaches, tactical activities, and
action-oriented strategies. Students will find the detailed chapter
case studies from around the world quite useful in applying the
material covered in the chapters.' - Paul M. Pedersen, Indiana
UniversityWritten in an accessible and succinct style, the textbook
illustrates key themes with clear graphics and relevant real-world
examples. It discusses significant elements of marketing theory and
the latest practices to allow undergraduate and graduate students
to understand both traditional and more recent sports marketing
practices. Sports Marketing explores the latest sports marketing
business practices, helping marketers make effective management and
marketing investment decisions. This comprehensive textbook
discusses relevant marketing theory and related practices within
sports marketing. Each theme will: - Define key sports marketing
ingredients - Provide mini-case examples of various sports around
the world - Offer end-of-chapter questions and exercises designed
to affirm key topics and stimulate the reader's thinking, and -
Describe measures of the various sports marketing activities. This
textbook will prove an essential companion to students on
marketing, business and various sport courses at an undergraduate
and postgraduate level. Contents: Introduction 1. Sports Marketing
Value Chain: Roles and Interdependencies 2. The Sports Marketing
Context 3. Sports Histories and Sports Fans 4. Fans - Delivering
Value through Deep Relationships 5. Association Benefits of Sports
Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy
and Activation Planning 8. The Sports Marketing Fusion 9. Sports
Marketing Touchpoints and Customer Journeys 10. Sports Marketing -
Leadership and Organizations 11. Traditional Advertising 12. Social
and Digital Advertising 13. Sports Marketing Revenues 14.
Sponsorship and Event Management 15. Licensing and Merchandising
Index
Compiled by two highly respected authors and museum curators, this
richly illustrated book features 100 objects - ranging from a
Viking Thor's Hammer and Lord Nelson's funeral drape, to the
whistle used during the Christmas truce of 1914. Norfolk has
evidence of a substantially longer human past than any other part
of Britain. The discovery of the beautiful Happisburgh handaxe,
described inside, led to a find of further flint tools twice as old
as anything found elsewhere in the country. Each object tells a
fascinating story in its own right, adding depth and colour to the
chapters of Norfolk's history. The result is an illuminating visual
record, demonstrating the central role objects have in
understanding our past and revealing the often crucial role Norfolk
has played in the development of our national story.
Society and Politics in the Age of the Risorgimento contains ten
essays written in honour of Denis Mack Smith by leading British and
Italian specialists. The volume is intended both as a tribute to
Denis Mack Smith's outstanding contribution to Italian history and
as an attempt to open up wider debate on Italian society and
politics in the period of the Risorgimento, bringing aspects of
nineteenth-century Italian politics and social history into a
comparative European context. Topics discussed in the volume
include the collapse of the ancien regime in southern Italy; the
Italian armies in the Napoleonic period; debates on poverty in
Italy and Europe in the early nineteenth century; family and
marriage; the origins of the mafia in Sicily; peasant protest in
the Po valley; Garibaldi and England in the 1860s; the emergence of
an Italian middle class; women workers; and the politics of the
critic Francesco De Sanctis.
'After reading this text by Davis and Hilbert, students will be
knowledgeable about and better equipped in implementing marketing
concepts and action plans in the international sport industry. With
its global orientation, Sports Marketing uses an international
approach to help students understand sport marketing fundamentals,
benefits, measures, analyses, approaches, tactical activities, and
action-oriented strategies. Students will find the detailed chapter
case studies from around the world quite useful in applying the
material covered in the chapters.' - Paul M. Pedersen, Indiana
UniversityWritten in an accessible and succinct style, the textbook
illustrates key themes with clear graphics and relevant real-world
examples. It discusses significant elements of marketing theory and
the latest practices to allow undergraduate and graduate students
to understand both traditional and more recent sports marketing
practices. Sports Marketing explores the latest sports marketing
business practices, helping marketers make effective management and
marketing investment decisions. This comprehensive textbook
discusses relevant marketing theory and related practices within
sports marketing. Each theme will: - Define key sports marketing
ingredients - Provide mini-case examples of various sports around
the world - Offer end-of-chapter questions and exercises designed
to affirm key topics and stimulate the reader's thinking, and -
Describe measures of the various sports marketing activities. This
textbook will prove an essential companion to students on
marketing, business and various sport courses at an undergraduate
and postgraduate level. Contents: Introduction 1. Sports Marketing
Value Chain: Roles and Interdependencies 2. The Sports Marketing
Context 3. Sports Histories and Sports Fans 4. Fans - Delivering
Value through Deep Relationships 5. Association Benefits of Sports
Marketing 6. Sports Marketing Measures 7. Sports Marketing Strategy
and Activation Planning 8. The Sports Marketing Fusion 9. Sports
Marketing Touchpoints and Customer Journeys 10. Sports Marketing -
Leadership and Organizations 11. Traditional Advertising 12. Social
and Digital Advertising 13. Sports Marketing Revenues 14.
Sponsorship and Event Management 15. Licensing and Merchandising
Index
Embark upon a journey through Norfolk's eventful history, from the
earliest times to the present day. From the discovery of fossil
footprints dating back nearly one million years, to Boudica's
revolt, the Roman occupation, the creation of the Norfolk Broads
during the Middles Ages and the growth of the textile industry and
agricultural advances, this county has always been at the forefront
of innovation and the development of our nation. Mustard
manufacturing, Viking farmers, friendly invasions and digging up
ancient mammoths - we do things differently here in Norfolk.
Castles and the Anglo-Norman World draws together a series of 20
papers by 26 French and English specialists in the field of
Anglo-Norman studies. It includes summaries of current knowledge
and new research into important Norman castles in England and
Normandy, drawing on information from recent excavations. Sections
consider the evolution of Anglo-Norman castles, the architecture
and archaeology of Norman monuments, Romanesque architecture and
artefacts, the Bayeux Tapestry and the presentation of historic
sites to the public. These studies are presented together with a
consideration of the 12th century cross-Channel Norman Empire,
which provides a broader context. This work is the result of a
conference held at Norwich Castle in 2012, which was part of a
collaboration between professionals in the fields of archaeology,
architecture, museums and heritage, under the banner of the Norman
Connections Project.
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone
The studies contained in this volume present the latest reasearch
on the Iron Age of the part of East Anglia occupied by the Iceni,
and include work centred on both material culture and on the
landscape. Topics include pottery, coinage, aerial archaeology, a
reinterpretation of Snettisham and the representation of animals in
material culture. Together they add to a growing appreciation of
what marks out a specifically Iceni regional culture.
This scarce antiquarian book is a selection from Kessinger
Publishing's Legacy Reprint Series. Due to its age, it may contain
imperfections such as marks, notations, marginalia and flawed
pages. Because we believe this work is culturally important, we
have made it available as part of our commitment to protecting,
preserving, and promoting the world's literature. Kessinger
Publishing is the place to find hundreds of thousands of rare and
hard-to-find books with something of interest for everyone
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